Own the roadmap for a workflow product that grew from 800 to 5,200 customers in 3 years.

Launched usage-based pricing that lifted net revenue retention from 104% to 118%.

Led 14 customer interviews a quarter, shaping 5 features that cut churn by 22%.

Align a team of 9 engineers and 2 designers on quarterly goals.

Shipped a shipment-tracking app used by 1,100 drivers, rated 4.6 stars.

Ran 20 experiments on onboarding, improving activation from 41% to 58%.

Cut the release cycle from 6 weeks to 2 by prioritising a clear backlog.

Interviewed 30 dispatchers to find pain points, then prioritised 4 fixes that cut support calls by 19%.