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Contoh CV Digital Marketing Specialist

Digital marketing itu terukur, jadi CV-nya juga harus begitu. Contoh ini menampilkan return on ad spend, pertumbuhan trafik, dan tingkat konversi per kanal.

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Linh Tran

Digital Marketing Specialist

linh.tran@example.com | +84 90 555 0147 | Ho Chi Minh City, Vietnam | linhtran.example.com | linkedin.com/in/linhtran-marketing

Summary

Digital marketer with 5 years of experience in e-commerce and SaaS growth. Grew organic traffic by 140% and cut cost per lead by 38% across paid campaigns.

Experience

Digital Marketing Specialist

May 2022 – PresentSaigon Style OnlineHo Chi Minh City

Manage a VND 600 million monthly ad budget across Meta, Google and TikTok at a 4.2x return.

Grew organic traffic from 40,000 to 96,000 monthly visits with an SEO content plan.

Built email flows that lifted repeat purchases by 22%, sending to 85,000 subscribers.

Report weekly in Looker Studio to the founders and 3 channel managers.

Performance Marketing Executive

Mar 2020 – Apr 2022Mekong AppsHo Chi Minh City

Cut cost per lead from VND 180,000 to 112,000 by testing 60 ad creatives.

Generated 2,400 sales-qualified leads in a year through LinkedIn and webinars.

Ran A/B tests on 12 landing pages, raising conversion from 2.1% to 3.4%.

Launched the company's first Zalo and TikTok campaigns, reaching 1.2 million people in 3 months.

Education

BBA, Marketing

Sep 2015 – Jun 2019University of Economics Ho Chi Minh CityHo Chi Minh City

Good

Projects

Local Coffee Growth Case Study

linhtran.example.com/coffee

Grew a 3-store coffee brand's Instagram from 2,000 to 18,000 followers and online orders by 75% in 6 months.

Skills

Channels

SEO Google Ads Meta Ads Email marketing

Analytics and tools

Google Analytics 4 Looker Studio HubSpot A/B testing

Certifications

Google Ads Search Certification

Feb 2024Google

HubSpot Inbound Marketing

May 2023HubSpot Academy

Languages

Vietnamese (Native)

English (Fluent)

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